Music  ·  Sustainability  ·  Marketing

Sound strategy.
Real results.

Marketer with 10+ years working across music, sustainability and tax compliance, connecting audiences to ideas that matter. Formerly Vevo, MTV and Sovos. Based in Portugal, working globally.

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About
Annamaria Allertz

Marketing across music, sustainability and beyond.

My career started at a record label and radio station in Berlin, before moving into music television at MTV Networks. After a dive into the live events world at Festicket, I spent nearly six years running talent relations and content strategy for Vevo Germany. The music industry is still where my deepest expertise lives.

Along the way I've led marketing for a Portuguese ocean conservation foundation led by big wave surfer João Macedo and run field marketing for a major tax compliance software company. Great marketing travels across categories.

What connects all of it: a belief that good marketing starts with understanding your audience, and the craft to reach them. Available for remote freelance projects and select full-time roles. My heart beats for sustainability and ocean conservation.

Specialisms

Music Marketing · Sustainability Comms · Field Marketing · Talent & Label Relations · DACH Markets

Languages

German (native) · English (fluent) · Danish (fluent)

Based in

Santana da Carnota, Portugal
Open to remote & Lisbon hybrid

Formerly at

Vevo · Paramount Global · West One Music Group · Festicket · Sovos

What drives me

Music

Music is where I started and where my deepest passion lives. I believe in the power of artists and the people behind them, and I've spent a decade making sure great music finds its audience.

The Ocean

Ocean conservation is something I care about personally and professionally. As a passionate scuba diver, the ocean is not an abstract cause for me. Working with Hope Zones Foundation gave me the chance to use marketing for something urgent and real, and that experience shaped me.

Craft

Whether it's a tax compliance company or a music platform, good marketing is about understanding your audience and respecting their intelligence. That principle goes with me everywhere.

Home

Quinta das Antas, Portugal

I am a resident of Quinta das Antas, near Lisbon, Portugal. We live on the old farm with our little son and dog. The Quinta traces its roots back to at least the early 1700s.

Antas is a space out of time. We feel so privileged to take Quinta das Antas into the 21st century.

Beyond being our home, the Quinta is a labour of love, a long-term restoration and sustainability passion project.

We have hosted two folk music festivals, craft workshops and various wine tastings on the grounds. The poetic decay of the 200-year-old ruins, the ancient trees, the stillness, makes the Quinta so special. As we restore it carefully and keep its charm and energy intact, we hope to welcome more events, workshops and retreats in time.

Quinta das Antas conservatory Quinta das Antas wine Quinta das Antas exterior Quinta das Antas farm
Experience

Mar 2025 to Mar 2026

Field Marketing Manager DACH

Sovos, Tax Compliance Software

Owned field marketing strategy and execution for the DACH region. Planned and delivered regional campaigns, events and demand generation activity, making complex regulatory subject matter compelling for finance and enterprise audiences.

Jan 2024 to Jan 2025

Marketing & Communications Manager

Hope Zones Foundation, Lisbon — Ocean Conservation (Volunteer)

Led all marketing and communications for a global foundation working to legally protect 30% of oceans and lands by 2030. Turned dense environmental policy into public-facing narratives that moved people to act.

Jun 2024 to Dec 2025

Account Director

Circulate, Lisbon

Set content and digital marketing strategy for music-industry clients. Owned client accounts end-to-end across social, content and digital channels.

Jun 2018 to Nov 2023

Senior Manager, Music, Talent & Label Relations, Germany

Vevo, London

Ran Vevo Germany end-to-end: artist and label relations, editorial playlists across YouTube and OTT, social media strategy and original content including Vevo DSCVR and live performances.

Sep 2016 to Feb 2018

Business Development Manager, Scandinavia & DACH

Festicket, London

Built and managed commercial partnerships with major music festivals across DACH and Scandinavia, driving revenue growth and co-marketing execution.

Nov 2012 to Jan 2015

Talent Relations Manager & Music Programmer

MTV Paramount Global, Stockholm

Directed music programming and editorial for MTV Northern Europe. Booked talent, developed brand partnerships and shaped strategy for one of Europe's biggest youth media brands.

2010 to 2012

Traineeship

MTV Networks, Berlin

Foundational experience in music television and the German entertainment market.

Work & Showreel

A curated selection of productions, campaigns and content from across my career in music marketing and talent relations.

My Music Campaigns

Worked with
Paramount Global MTV Nickelodeon Vevo West One Music Group RBB Sovos
Featured in

Music Business Worldwide

As Senior Manager at Vevo Germany, I selected artists for Vevo's DSCVR Artists to Watch, one of the most coveted early-career spotlights in the industry. My picks included Bow Anderson (2021), Serious Klein (2022) and Pajel (2023).

Vevo DSCVR Artists to Watch 2021 → Vevo DSCVR Artists to Watch 2022 → Vevo DSCVR Artists to Watch 2023 →
Contact

Let's work together.

Available for remote freelance projects and consulting in music marketing, talent relations and content strategy, particularly across the DACH market. Also open to select full-time remote roles.

Get in touch

Location

Santana da Carnota, Portugal

LinkedIn

Anna Allertz